Analyzing Post Performance

Dive into per-post analytics to understand what content works best. Includes a breakdown of metrics, analytics retention windows by plan, and tips for i...

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Understanding how each post performs is key to refining your social media strategy. ACE AI Spark tracks detailed metrics for every published post so you can see what resonates with your audience.

Finding Post Performance Data

Go to Analytics

Click Analytics in the left sidebar to open your analytics dashboard.

Scroll to the Post Performance Table

Below the overview charts you will find the Post Performance table. This lists every published post along with its individual metrics.

Click a Post for Details

Click any row to expand it and see a full breakdown of that post's performance, including platform-specific data if the post was published to multiple networks.

Metrics You Can Track

Metric	Description
Impressions	How many times the post appeared on screen (includes repeat views).
Reach	Number of unique accounts that saw the post.
Likes	Total likes or reactions on the post.
Comments	Number of comments or replies.
Shares	How many times the post was shared or retweeted.
Views	Video view count (definition varies by platform).
Engagement Rate	Percentage calculated from total engagements divided by reach or impressions.

Data Retention

Note: Post performance data is retained long-term on all plans, so you can analyze historical posts and trends.

Filtering & Searching Posts

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Filter by Platform

Show only posts published to a specific platform to compare performance within one network.

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Filter by Date

Narrow results to a specific time period to track trends or campaign performance.

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Search by Content

Type keywords to find specific posts quickly — useful when you have a large post history.

What Makes a Post Perform Well?

⏰ Post at the Right Time

Use the Timing heatmap in Analytics to find when your audience is most active and schedule posts accordingly.

🖼️ Use Eye-Catching Visuals

Posts with images or videos consistently outperform text-only posts across all platforms.

✍️ Write Compelling Captions

A strong hook in the first line grabs attention. Use AI content generation to draft engaging captions quickly.

📣 Include a Call to Action

Ask a question, invite comments, or direct followers to a link. CTAs boost engagement rate significantly.

📊 Post Consistently

Regular posting keeps your audience engaged and helps the platform algorithms favour your content.

Sorting & Comparing

Tip: Click any column header in the Post Performance table to sort by that metric. This is a fast way to identify your best-performing content and replicate what works.

📊 Understanding Your Analytics 📅 Using the Content Calendar 🕐 Scheduling Posts for Later