Best Times to Post by Platform

Discover the best times to post on Facebook, Instagram, X, LinkedIn, TikTok, and YouTube.

Home › Help Center › Scheduling & Publishing › Best Times to Post by Platform

Timing matters. Here are general best practices for when to post on each platform.

Platform	Best Days	Best Times	Avoid
Facebook	Tue–Thu	9 AM – 12 PM	Late night
Instagram	Mon, Wed, Fri	11 AM – 1 PM	Early morning
X (Twitter)	Tue–Thu	8 AM – 10 AM	Weekends
LinkedIn	Tue–Thu	7 AM – 9 AM	Weekends, evenings
TikTok	Tue, Thu, Fri	7 PM – 9 PM	Early morning
YouTube	Thu–Sat	2 PM – 4 PM	Monday mornings

Note: These are general guidelines based on industry research. Your specific audience may differ. Use the Analytics section to see when your followers are most active. Tip: Use ACE AI Spark's scheduling feature to queue posts during peak hours, even if you're not online at that time.

Related articles in Scheduling & Publishing

• Scheduling Posts for Later
• Posting to Multiple Platforms
• Using the Content Calendar
• Quick Post from the Calendar
• Managing Drafts & Scheduled Posts
• What happens if a scheduled post fails?
• Can I schedule posts across multiple platforms?

Help Center · Learn · Privacy Policy · Terms of Service · Contact