The ACE AI Spark mark, color palette, typography, voice and imagery rules. Free to use for partners, press and agencies.
How ACE AI Spark looks, reads and sounds. Partners, press and agencies may use everything on this page. Logo files and boilerplate live on the press kit.
Restraint is the identity. ACE is a content factory and everything it makes is loud by design, so the brand around that output is deliberately quiet: achromatic grounds, one muted accent, no gradient theatrics.
A white triangular monogram, an A whose crossbar folds into an S, knocked out of a brushed-silver rounded square running from #D7DADE to #A8ACB2. Clear space on all four sides equals the tile corner radius. Minimum size 24px on screen, 8mm in print. Do not recolor, rotate, outline or stretch the tile, and do not set the monogram in any color but white.
The product is ACE AI Spark, three words, that exact casing. The legal party on contracts is ACE AI Spark, Inc.. Short form after first mention is ACE, never Ace, ACE Spark, AceAI or Spark alone. The domain renders lowercase as aceaispark.com.
Two forms of the name, not interchangeable. Set as ACE AI Spark, sentence case with spaces, in everything a person reads. The all-caps interpunct lockup, ACE-AI-SPARK in Archivo Expanded at 0.055em letter-spacing, is artwork and appears only locked to the mark: the site header, the investor one-pager, the avatar badge. Never use the interpunct form in a sentence, and never substitute hyphens, bullets or periods for the interpuncts.
Achromatic with a single muted accent, authored in HSL.
Two faces, one job each. Archivo Expanded, which is Archivo at its widest cut (wdth 125), carries display: page titles, section heads, the wordmark and any number big enough to read as a figure. It is wide and evenly weighted, variable on two axes, and self-hosted. Everything else is a neutral grotesque, Inter where available. Presentation decks are set end to end in Lato and Lato stays in the deck. Scale: hero 48/72/96px bold, section head 30/48/60px bold, lede 18/20px regular, body 16px regular, labels 12 to 14px at weight 500 to 600. Running text stays near 65 characters wide.
System radius 0.75rem. One card elevation, 0 4px 20px at 10 percent black in light and 40 percent in dark. Standard transition 0.3s cubic-bezier(.4, 0, .2, 1), hover lift capped at scale 1.05. Hierarchy comes from hairlines and spacing, not tinted fills.
Direct, American, unhyped. Name things the way a person would: people have accounts and posts, not OAuth grants and publish jobs. A control says what happens, so the button says Publish and the confirmation says Published. Errors state the problem and the fix. Humor belongs in marketing, never in error states or billing.
Brand color appears as a small accent only, roughly a tenth of the frame at most, never as a scene-wide wash. Cuts land every two to four seconds and slow motion is not a default. Concrete human moments in real contexts beat abstract metaphor. AI-generated media is disclosed on every platform that accepts the flag.
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